Q&A yokhala ndi Joe Short: kutulutsa mowa kwatsopano, COVID-19, sinthani

Allison Jarrell adadziwika ngati mowa, chakudya ndi chakumwa ku Bellaire, Antrim County, Elk Rapids pa Disembala 22, 2020.
Joe Short, yemwe anayambitsa Short's Brewing Company ku Bellaire, anatitsogolera kumsika wa moŵa kumpoto kwa Michigan.Gawo lotsatira lachitukuko cha Short likuphatikizapo kampani ya mlongo Superfluid Supply Co. ndi zatsopano zochokera kuzinthu monga Starcut Ciders ndi Beaches Hard Seltzer.
Mowa wapano waku Michigan ndi wamphamvu!M'maboma a boma, mosasamala kanthu za kukula kwake, pali ubwenzi waukulu.Ndikuganiza kuti tidzafika pamlingo wokulirapo.Zomwe ndikufuna kunena ndikuti nkhani yonyamula ma microbrewery ndiyofunika kwambiri kuposa momwe amapangira mowa.Tawuni iliyonse imafunikira malo okhalamo mowa umodzi kapena awiri kapena malo atatu moŵa.
Kuyambira pomwe mudayamba kupanga moŵa, mwawona kusintha kwakukulu pamakampani amowa?
Kuyambira pomwe ndidayamba, zina mwazosintha zazikulu zomwe ndaziwona m'makampaniwa ndikulonjeza kuwongolera bwino, maphunziro ogula komanso kukula kofulumira komwe kwadzetsa kuwongolera kwachuma kwamtengo wapatali.Tawonanso kusamuka kwakukulu kuchokera ku mabotolo kupita ku zitini, kuchokera ku 16 ounce ndi 19.2 ounce zitini mpaka 12, 15 ndi 24 makulidwe!
COVID yayikadi chitsenderezo pamapaketi opangidwa ndikuchepetsa njira zathu zolandirira.Izi zadzetsanso kuwonongeka kwakukulu ku thanzi lathu lamalingaliro ndi mzimu wonse, makamaka anzathu osangalatsa omwe amagwira ntchito ku Pub and Pull Barn (zipinda zathu zopumulira ku Elk Rapids).Chifukwa cha kutsekedwa kwa mipiringidzo ndi malo odyera kapena mphamvu zochepa zopangira, kupanga zolembera zachepetsedwa.Izi zimasamutsa zambiri zomwe timapanga kuzitini ndi mabotolo.Kunena zoona, n’kovuta kuti tipitirizebe kuchita zimenezi.Pali zambiri zomwe tiyenera kuchotsa zida zapadera zomwe tikuyembekeza kuzigwiritsa ntchito pamndandanda wazogulitsa m'zaka zingapo zapitazi kuti tisunge kufalikira kwa zinthu zotsogola monga Local's Light, Soft Parade Huma Lupa Licious ndi Bellaire Brown!
Ndakhala ndikukumbutsidwa kuti timu yathu ku Short ndiye yabwino kwambiri.Nthawi zonse timayenda ndikusintha njira ndi ntchito zathu.COVID yangoyifikitsa pamlingo wina watsopano.Ndakhala ndikuchita chidwi ndi timu yathu.Zimandipangitsa kudzimva kukhala wonyada komanso wodzidalira kuti titha kuthana ndi vuto lililonse.Tidzapitiriza kuyang'ana pa kukhala ndi chiyembekezo nthawi zonse ndikulimbana ndi nkhondo yabwino.Kupindula kwakukulu ndikuti sitidziwa ngati tikufunika kusintha.Tikudziwa kuti nthawi ikakwana, tidzakhala okonzeka kusintha, kusintha, kukulitsa kapena kupanga mgwirizano uliwonse wa ntchito zathu, ndikugwira ntchito mwachangu komanso moyenera momwe tingathere.
Ndinakopeka ndi magawo ambiri opangira moŵa.Choyamba ndi luso lopanda malire loperekedwa ndi kapangidwe ka fomula.Dziko lokoma ndi lalikulu!Ndimakondanso kupanga zokumana nazo kudzera muzinthu zathu zomwe zimakonda ogula.Kuyanjana ndi ogula kudzera mu maphunziro ndi nthano kumatha kupititsa patsogolo zochitika izi!
Kukonda komwe mukukhala ndi zomwe mumachita ndikofunikira.Mukakhala ndi zinthu ziwiri izi m'moyo wanu, mudzabweretsa chidwi ndi chidwi padziko lapansi, zomwe zimapereka malo osangalatsa ogwirira ntchito!
Timakhulupirira kwambiri "kumanga gulu, kumanga dziko lapansi" ndikupanga dziko lapansi kukhala malo abwinoko chifukwa cha khama lathu.Timathandizira mabungwe osachita phindu monga Paddle Antrim, Glacial Hills, TART Trails, Title Track, Community Foundation, ndi zina zambiri!
Timakhulupirira kupanga bizinesi yathu kukhala yolimba pogwira ntchito molimbika.Bizinesi yathu ikalimba, titha kugwira ntchito kunja kwa bizinesiyo kuti tilimbikitse anthu ammudzi.
Tikupanga chinachake!Starcut cider imagwira ntchito bwino.Ndife opanga ma cider olimba kwambiri ku Michigan, ndipo cider yathu yowuma Pulsar yakhala imodzi mwazinthu zogulitsidwa kwambiri kukampani yathu.
Beachs Hard Seltzer idayamba ndi mbiri yathu yamitundu yosiyanasiyana yolimbikitsidwa ndi malo ogulitsira.Gulu lathu limachita bwino kwambiri popanga zinthu zokhala ndi ma calorie ochepa komanso zopatsa mphamvu kwambiri.Ndife okondwa kwambiri kuyambitsa njira yokometsera yonseyi mu makina otsukira maswiti, omwe palibe wina aliyense.
Ndife okondwa kubweretsanso zinthu zina zodziwika bwino za kampani ya Arcadia Brewing Company kudzera mu Superfluid Supply Co.. [Kampani ya Arcadia Brewing inasiya kugwira ntchito mu 2019. kokonati) ndi Loch Ness Scotch.
Tikugwiranso ntchito yokonza zinthu zina zokulirapo, monga kukweza bar ya Bellaire, chimbudzi ku Elk Rapids, The Pull Barn, chomwe chimatsegulidwa chaka chonse, ndi nyumba zatsopano ndi zida zopangira zinthu, kuphatikiza ma ketulo atsopano ndi atsopano. mizere yonyamula.
Khalani munthu wachifundo komanso wopanda dyera.Valani chigoba (kuphimba mphuno!).Chonde nenani zikomo.kuteteza Dziko.voti!
Nkhanizi ndi zina zitha kupezeka mu magazini ya “Northern Michigan Magazine” “Traverse” yomwe idatulutsidwa mu Januware 2021;kapena lembetsani kuti mupereke Traverse kwa inu chaka chonse.
MyNorth.com ndi tsamba lofikira la Traverse pa intaneti, "Northern Michigan's Magazine" ndi buku lodziwika bwino la MyNorth Media, kampani yomwe ili ku Traverse City, Michigan, yodzipereka kugawana zambiri za tchuthi cha Traverse City kupita ku Sleeping Bear's tchuthi, malo odyera, ndi wineries nkhani zambiri ndi zithunzi.Mchenga mpaka Mackinac Island.


Nthawi yotumiza: Feb-19-2021

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